Android Looks Set to Exterminate the Mobile Phones Market

Many people have been waiting on baited breath for news from Google to make an official announcement about a rumoured “gPhone”, the internet search giant’s first attempt in the mobile phones industry.

This phone has been hotly tipped by industry insiders and internet geeks as the true opposition to Apple’s iPhone in the latest mobile phone war. Both companies have developed a perception of “hipness” in “techy” circles and seem likely to be direct competitors when getting the image-conscious buyer to buy the latest mobile gadget.

In early November this anticipation was dashed as Google, along with an alliance of mobile phone-related companies, declared its mobile phone project was not for a single handset. Rather, the company is planning to develop a platform, or operating system, that will allow greater functionality to all mobile phones. The formation of the Open Handset Alliance (OHA), which includes such industry heavyweights as Samsung, Motorola, T-Mobile and O2’s parent Telephonica, is gathering to support Google’s venture, called Android.

Android is set to be the next multi-platform mobile software operating on many different handsets. It promises to bring not only an operating system but also middleware and key applications. Many of Google’s most popular applications like GMail and Google Maps already have mobile versions phone users can run through Java. Android intends to make applications like this more functional on mobile phones but also to provide a fuller internet experience on the go.

While mobile phones are seeing speed increases, they still struggle with web pages when browsing the internet with HSDPA and GPRS and often users are stuck having to view cut-down WAP pages instead. With the gathered intelligence from Google and other partners, the belief is that that all mobile phones will have the capability for full web browsing.

Aside from the internet focus, developers will be provided an easier platform to develop their applications for Android. Aside from Google’s own applications, it will be much simpler for independent software developers to make programs that not only work on multiple phones but also collaborate with other applications.

When asked at its announcement whether Android will turn into an actual gPhone in the future, Google said this is not a gPhone per se, but that Android provides the ideal breeding ground for their own mobile phones.

But while consumers are speculating over one particular phone they fail to see the possibility that Android will effectively create thousands of “gPhones”. So until the announcement of a specific Google-branded handset, everyone will just have to wait and drool over the fake pictures posted on websites for the next year or two.

Google Android Mobile Phones

Google Android sounds like the name of a mobile phone, but it’s actually not. The name Google Android is used to refer to the OS of the mobile phone. The market is flooded with with mobile phones these days, and consumers are spoilt for choice. So what makes Google Android so different? And why should anyone start using a totally different OS altogether?

Currently, the better known mobile operating systems in the market are Symbian, Palm, Windows Mobile and more recently, OS X for iPhone. These operating systems are all competing for market share. But the similar aspect of these operating systems is that they are all closed systems. In other words, no one else, but the companies themselves can develop applications for the OS (with the exception of OS X, which we shall discuss later).

Therefore, all mobile phones that are equipped with these operating systems have limited applications that can be installed.

Recognizing the rising trend of the open network, Google is hoping to change all that with Google Android. With the SDK (Software Development Kit) offered by Google, developers can truly innovate and come up with applications that can be installed in Google Android. We have all seen this concept taking the Internet by storm.

For instance, we see the Firefox browser closing the gap with Internet explorer. It’s able to catch up quickly because it allows developers to develop useful extensions for the browsers. To date, there are hundreds of extensions for the Firefox browser, and its popularity is still rising. The same goes for social community sites. MySpace used to be the top social community site. But Facebook became popular really fast, and have risen to be on par with MySpace. Again, it happened because Facebook started allowing developers to launch applications on its platform.

The signals are clear. The open concept works, and Google Android is looking to overtake all the other mobile operating systems. The project is now being undertaken by the Open Handset Alliance, which is a group of companies formed by Google, T-Mobile, Sprint, Vodaphone, HTC, Motorola, Samsung, LG, Sony Ericsson and other players in the mobile phone industry.

Eventually, fans can’t help but compare Google Android with Apple’s OS X. After all, the Apple iPhone is immensely popular, and it also allows developers to develop third party applications for the iPhones, and distribute them through Apple’s website. However, the OS X also has a limitation – it can only work with the iPhone. So if you don’t like the iPhone (rare, but it happens), you are out of luck.

Google Android looks set to become the leading OS. It’s just a matter of time. Already, the Open Handset Alliance is working with mobile phone manufacturers to develop Android mobile phones. So don’t be surprised to find mobile phones from major brands such as Samsung, HTC, Motorola, etc. in the near future.